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The Advantech Channel Partner Program recognizes your
expertise, and grants partners access to an exclusive suite of benefits
that support the entire business cycle. If you sell Advantech products,
or solutions based on Advantech platforms and services, membership in
the program gives you a wealth of tools, education, incentives and resources
to help you successfully build, promote, sell and service them.
* Special program that might be offered by eAutomation
Group for related partners.
Whatever the size and focus of your company, there's a membership level
designed to help you boost your marketing activity and revenues, through
assessment over the previous 12-months of business history to help give
you a competitive advantage.
Premier Partners are
among the top performers in our reseller channel worldwide and qualify
for the highest level of program benefits - many of them exclusive.
Specialized Partners are distinguished
by a commitment to Advantech-based solutions and qualify for special vertical
market attention using a wide range of tools and resources. Current selected
markets for specialized channel partner development are Medical, eVideo
Surveillance and Digital Signage.
Certified Partners
have demonstrated an interest in selling innovative systems based
on Advantech products and we welcome your membership. There are two types
of certified partners: product distributors and solution providers.
As an Advantech channel partner, you are qualified for
a variety of benefits that help you capitalize on marketplace opportunities.
1.Messaging and Communications
Account Manager
Connect partners with Advantech channel resources and provide personalized
messages about opportunities relevant to their markets
Qualified Lead Referrals
Advantech generates new business leads for partners and will distribute
leads based on region and characteristics of that partner that best matches
the needs of the customer
Partner Zone
One-stop authorized access to learn everything about Advantech's latest
product status, major events, promotional campaigns, and sales marketing
tools; plus, partner locator offers listing location and company information
that allows visitors to find a preferred partner in the region.
eNewsletter Service
eNewsletters designed by each business group and channel marketing group
delivers timely region and product specific campaign and general information
Channel Conference
Face to face forum for regional channel partners to help grow their business
and learn more about Advantech's product roadmap.
World Partner Conference
Face to face forum for worldwide partners to learn more about Advantech
channel business strategies and programs; held every two years to showcase
the latest developments among Advantech and our partners.
2. Certification & Training
Certification
Multiple certifications for partners to build on existing investments
while developing key customer-driven capabilities
Leap Camp
Annual face-to-face training camp providing best-known methods for product
knowledge, sales and marketing strategies, and AE hands-on training
Net Training
Online access to free, self-paced product training
Technical Support
Technical team on-hand to assist with your urgent technical queries, engineering
tools and resources
3. Sales and Marketing Enablement
Channel Incentive Plan (CIP) &
Rebate
Qualified premier channel partners automatically have company or personal
rebates rewarded annually according to their annual PCP contract with
Advantech
Joint Marketing Fund (JMF) & Program
Qualified premier channel partners have access to an annual or proposal-based
dedicated budget to jointly promote products and services targeting customers.
Marketing activities might cover joint exhibitions, Solution Day seminars,
advertising & PR, and direct marketing.
Motivation and Special Campaigns
Advantech provides rewards and sponsors promotional sales and marketing
campaigns that award high-performing channel salespersons and help increase
awareness and sales
Channel Resources
Special product information and business tools for delivering training,
and promotional materials to help partners; corporate strategy, roadmap
and sales kits are exclusive for premier channel partners
Program Branding
Logo shows the relationship with Advantech to backup partner credibility
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